Marketing Mill | February 2015

The Workshops

The Workshops

The Workshops

Workshop 1# - Demand Generation.

Led by Alex Richens, Arrow IBM senior marketing manager. Co-hosted with Chileshe Mubanga, Arrow programme executive and Andreas Hadjiandreou, director, Purple Demand. This workshop is mandatory for any Business Partner wishing to accept leads from this programme.

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What it is, the process and the benefits

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Overview of our lead management system The Sales Lead Portal (SLP)

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What we expect from you

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Hands-on SLP training

Workshop 2# - Planning and Funding.

Led by Emily Fallon, Arrow IBM partner marketing manager and Catriona Bull, marketing manager IBM Software Channels UKI. Co-hosted with Sally Lunn, UKI GBP marketing leader, Estelle Andlauer channel field marketing leader and Deirdre Errity, mid market MSP & ISV marketing manager.

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Introduction to co-marketing, the process and what you can / cannot do

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The ‘how to’ and importance of planning

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Claiming

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The submission spreadsheet explained

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Hands on planning and submission exercise using your ‘live’ or planned campaigns

Workshop 3# - Arrow 'as a service'.

Led by Erika Dale, Arrow IBM marketing assistant. Overview of Arrow marketing fully managed services including:

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PR and content as a service hosted by Jo Smith from onebite

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Profiling as a service with Frances Davies, Arrow head of marketing

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Social as a service with Tom Mason, Head of social media, Delineo

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VMM To Go with Erika Dale, Arrow IBM marketing assistant

Full agendas will be sent to attendees as they register.