Networking and Security | July 2016

Arrow News

Arrow News

Arrow Bandwidth Episode 15 - The API Economy

Arrow Bandwidth, the podcast from Arrow UK to help the channel better understand the trends, technologies and concepts facing the IT industry today. Hosted by Arrow’s Technical Director David Fearne, who is joined by experts from within Arrow and from around the industry every week. 

This week David and Rich sit down with Arrow’s very own Matt Deadman to talk about the value and opportunities of the API Economy. They discuss what it is and its purpose in the world today as well as how Arrow’s channel partners can find value in APIs.  

Enjoy listening! 


David Fearne, Arrow Technical Director @davidfearne

Richard Holmes, Arrow’s IBM Solutions Leader @rich_arrowECS


Matt Deadman, Arrow BDM for IBM Software @mattdeadman 

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Virtual Marketing Manager – It's a simple editing tool

The ultimate aim of using the VMM is to save you time and money. Don’t waste time reinventing the wheel and spending your budget; when you could be utilising readily accessible and easily editable vendor campaigns, completely free of charge.

Using the simple editing tool, the marketing materials available on the VMM can be customised and branded using your company logo to reflect your business image and the value you can add.

  • Personalise the text to suit your target audience
  • Add your own and vendor logos
  • Insert your contact details and a call to action
  • Insert the professionally written messaging into your own campaigns

Once you’re happy with the design of your campaign simply save, download and you’re ready-to-go!

Get the most out of your campaigns

It doesn’t stop there! The campaigns you create through the VMM can be supported by professional telemarketing*...

Arrow have a long and trusted relationship with, CPB UK Ltd, our preferred telemarketing agency, who has been continual helped Arrow and its partners to generate excellent quality leads.

The CPB team are fully trained and equipped with all the information necessary to engage effectively with prospects and generate strong, fully qualified leads. You can access CPB UK directly via the VMM, where you'll find further information on their services including Event Oyster.

*There is a small charge for this service, which may be covered by vendor programmes, contact your Arrow Marketing Manager for more information

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Arrow Support Services

Arrow Support Services is a comprehensive portfolio of hardware and software support services aligned to several major brands.  In addition to being accredited to deliver the same support services as the manufacturers themselves, our flexible approach means we also offer valuable service enhancements not available from the manufacturers  and even custom-build new support agreements to suit your customer’s precise needs.  Likewise, our exceptional service delivery history is equal to or better than most manufacturers, giving you the confidence your customer will always be in safe hands. And at a fraction of the cost of manufacturer equivalent services you’ll enjoy the chance to make up to three times more  margin and deliver better value to your customer.

Find out more about Arrow Support Services -