We are delighted to introduce our panel of speakers from the Arrow Cloud Executive team:


Freddie Jones, Director Cloud Sales – Arrow EMEA

Freddie is responsible for leading Arrow’s EMEA Cloud sales and brings over 20 years of information technology industry and EMEA channel experience. He has successfully led and developed a variety of technology businesses from start-ups to mid-sized internationals. He was Managing Director of Azlan, as well as Managing Director of CMS Distribution. In addition, Freddie co-founded a software and web application development company with a Development Centre based in Bulgaria.  

Freddie has also held roles at NCR, Hertz and Serco. He has a Management degree and is a Chartered Management Accountant. In his early career, he was a Commissioned Army Officer, serving with 59 Commando RE.

Steve Robinson - Arrow Global Vice President & General Manager

In leading Arrow’s worldwide cloud organisation, Steve is responsible for driving unified cloud strategy and go-to-market execution in North America and EMEA. He is focused on enabling Arrow’s channel customers to achieve sales growth and capture market share on hybrid-cloud solutions.

A seasoned executive, thought leader and MBA, with extensive knowledge of SaaS, PaaS and IaaS offerings, Steve’s career spans 20 years at organisations including Caterpillar, Qwest, CenturyLink, and ASG Software. His leadership spans business-to-business strategy, sales, product marketing, platform development and business development focused on public, private and hybrid cloud solutions.

David Fearne - Technical Director - Arrow UK & Ireland

David was appointed Arrow UK & Ireland Technical Director in early 2015. He is responsible for furthering Arrow’s technical presence in the channel, as well as the implementation of our technical strategies. He is also the creator of the London executive briefing centre and the UK & Ireland demo cloud, Arrow’s innovative approach to demonstrating the power of big data.

In his previous position as Global Head of Cloud Integration, David played a key role in the development of Arrow’s global cloud strategy, including ArrowSphere, through the development of custom tooling designed to greatly simplify the cloud and channel experience for managed service providers.

Scott Murphy - ArrowSphere and Cloud Leader - Arrow UK & Ireland

Scott is responsible for the strategic and tactical focus of Arrow Cloud services. He engages with channel partners to help them maximise their revenues from cloud services and with Arrow vendors to help them get their message across to the market.

Scott’s previous career experience has given him a deep understanding of the demands of running a business in today’s highly competitive IT marketplace. He has led a pre-sales team driving enterprise data centre solution-based opportunities, giving him a strong technology background to help partners building out their unique go-to-market value propositions around cloud.

James Akrigg, Head of Technology for Partners - Microsoft

James has worked in and around the IT industry for nearly 30 years, the last 14 years being at Microsoft in the UK. He has a passion for technology and what it can do to deliver real value and benefit to businesses of all sizes and to individuals.