Content

Content

Content

Content

Content

Content

Content to make web visitors click through, not click away

Interesting and informative content is central to both online and offline marketing. When used effectively it can drive customer engagement and shape attitudes and perceptions. No wonder you'll often hear that ‘content is king’.

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But creating compelling content – whether white papers, articles, case studies, infographics, video or blogs is rarely a priority for sales and technical staff. It also requires an in depth understanding of the issues that matter for your target audience and awareness of what’s happening in the industry and marketplace.

Through our partners, we can help you to create valuable content quickly and cost effectively. It enables you to commission individual pieces or suites of content to enhance a PR, social or lead generation programme to form part of an integrated marketing campaign or support more effective selling.

This service delivers:

  • White papers – technical or commercial content to aid prospects’ and customers’ decision making
  • Technical and business articles – to build your reputation with influencers and your target audience
  • Case studies – demonstrate the difference you've made to businesses in the prospect’s sector
  • Press releases – communicating your newsworthy stories in a way that increases press take-up
  • Blog post writing – keep the conversation going with key communities through regular posts
  • Infographics and video scripts – add something new and different to your web content

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