Demand Generation

Demand Generation

Demand Generation

Demand Generation

Demand Generation

Demand Generation

Combining data with intelligence to position your business for success

There is business ‘out there’ to be won, but how do you find it in the most efficient and effective way? At Arrow, we offer end-to-end lead generation services to cover the whole sales cycle, from finding quality leads to helping you to close the deal. Our support is always based on your own resources, objectives and budget.

Digital and social channels can bring a wealth of data into your business about what prospects are looking for and let you nurture the lead to the point at which you can open up the conversation about their specific requirements. When this stage is reached, we will then support you in how to deliver a strategic follow up, leveraging the other areas of our marketing services capabilities.

We strongly recommend looking at demand generation and lead management holistically to turn the data you acquire on prospects into intelligence. Nowadays, it’s not enough to work through a list of data: you need to capture and integrate information to pinpoint the prospect’s interests and requirements and constantly refresh your data.

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  • Lead generation and profiling – From the information we hold internally on IT decision makers and through external sources, we can help you to develop your database and identify targets. You can go beyond the basic data to profile the individual, understand their drivers and qualify them as a potential customer.
  • Nurturing leads – Using social and digital channels to push out content makes it easier than ever to keep leads engaged. But your communications need to add value to the buyer’s business, with engaging, location-based and personalised content. We can help you to reach out with a prospecting programme that moves qualified prospects along the spectrum from warm to hot, complementing new channels with events such as seminars, exhibitions and workshops.

  • Supporting outbound campaigns – Our partner telemarketing agencies can run workshops to train your team in call-out skills and also be on hand to guide and advise as they put the theory into practice.

Alternatively, you can outsource your outbound campaigns to them, confident that their knowledge of all areas of IT infrastructure and their professional attitude will reflect well on your business. They will make the best use of your resources by qualifying leads and booking appointments that optimise valuable resources.

Measuring performance – As an Arrow channel partner, you can access online tools that simplify and automate the management and reporting of sales leads. For example, the Arrow Sales Lead Portal (SLP) lets you update leads, generate reports to secure future vendor funding and track your progress from lead generation to closure. It provides a personalised view of all your leads to measure progress and return on investment.

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