There is business ‘out there’ to be won, but how do you find it in the most efficient and effective way? At Arrow, we offer end-to-end lead generation services to cover the whole sales cycle, from finding quality leads to helping you to close the deal. Our support is always based on your own resources, objectives and budget.
Digital and social channels can bring a wealth of data into your business about what prospects are looking for and let you nurture the lead to the point at which you can open up the conversation about their specific requirements. When this stage is reached, we will then support you in how to deliver a strategic follow up, leveraging the other areas of our marketing services capabilities.
We strongly recommend looking at demand generation and lead management holistically to turn the data you acquire on prospects into intelligence. Nowadays, it’s not enough to work through a list of data: you need to capture and integrate information to pinpoint the prospect’s interests and requirements and constantly refresh your data.
Alternatively, you can outsource your outbound campaigns to them, confident that their knowledge of all areas of IT infrastructure and their professional attitude will reflect well on your business. They will make the best use of your resources by qualifying leads and booking appointments that optimise valuable resources.
Measuring performance – As an Arrow channel partner, you can access online tools that simplify and automate the management and reporting of sales leads. For example, the Arrow Sales Lead Portal (SLP) lets you update leads, generate reports to secure future vendor funding and track your progress from lead generation to closure. It provides a personalised view of all your leads to measure progress and return on investment.