Digital is highly accessible compared with traditional marketing, making it easy to publish the occasional blog post, send out random tweets, experiment with pay-per-click advertising … But to maximise the power of digital, you need an annualised plan that keeps the momentum going, and where all elements work collectively to establish you as the technology provider to turn to when there’s budget to invest.
"I found that Arrow’s approach is uniquely catered to maximise success … in conjunction with Arrow’s suppliers we are able to set parameters for our campaign, defining areas such as; Company Verticals, Company Size, Qualification Criteria, Messaging, and Product Positioning. This guarantee’s that our ROI can be justified and measured at every stage throughout the duration of the campaign.”
Dele Adu – Sales Manager at Servnet
Here at Arrow, we can advise and guide you on the best way to approach digital marketing within your time and budget constraints. We can walk you through the digital assets that are readily available to Arrow channel partners to use in their campaigns, and offer workshops that introduce the principles and practice of digital marketing.
It’s impossible to stay up to date in every single aspect of digital marketing – the landscape changes too rapidly. So we have also developed strong partnerships with B2B digital agencies who live and breathe their chosen digital specialisms. They can identify your online requirements, create integrated digital campaigns to drive incremental business, and use sophisticated automation to monitor and measure ROI.
The advent of SMAC (social, mobile, analytics and cloud) has radically changed the way you can reach out to and engage customers, allowing ever more targeted communications that deliver personalised location based content to prospects. Today’s IT buyers want a simple, streamlined user experience with content they can consume on the move.
If you're not seriously planning your digital strategy, you risk being left behind.
Here are some of the proven techniques that build relationships and revenues. New tools are emerging all the time, so this isn’t a definitive list: