The Absolutely Fabulous World of PR

Author: Alexandra Richens

PR has seen one of the most dramatic changes in the digital age and seems to be suffering a bit of an identity crisis. Alex Richens explains what it takes to deliver exceptional PR

May 09, 2017 Marketing

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PR is the business for the channel

Author: Sally Barton

PR online is powerful. As consumers, we recognise the value of the press with 70 percent of us preferring to get to know a company via articles than ads.

February 11, 2015 Marketing

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