December 20, 2016. Business Cloud Author: Scott Murphy

The Evolution of Cloud: Thought Leadership

The 1st November saw Arrow hold its cloud thought leadership forum – bringing together expertise from across the channel to give our channel partners the latest insight.

Want to know more? Visit the event microsite or contact the Arrow Cloud team at

The Arrow Cloud Story

The Future of Cloud 

It’s a huge and rapidly growing opportunity:

  • Only 5% of business workloads currently run in the cloud, but by 2017, 31% of companies will source >50% of their IT capabilities from the public cloud
  • 60% plan to source cloud services through a value-added business partner of their chosen vendor
  • Cloud is growing 6x faster than the overall IT market 

The market trend is towards value-add services:

  • 70% of business customers anticipate needing an external provider for cloud consulting, training and implementation expertise
  • Cloud-engaged solution providers are making 23-58% higher margins
  • Partners need to pivot from selling / re-selling point solutions to delivering managed services – being a trusted advisor to end user customers for hybrid cloud solutions

Channel partners need to focus on the following:

  • Business outcomes vs. technology
  • Managed services vs. pure resell
  • Cloud practices vs. long-tail catalogues
  • High margin growth markets vs. commodity services

Arrow’s comprehensive go-to-market framework is an industry first - specifically designed to equip resellers and MSPs with all the tools and expertise needed to guide enterprise customers in developing an efficient roadmap for cloud services.

Build on Arrow use cases and cross-vendor solutions to deliver the 3 pillars for hybrid cloud growth:

  • Cloud Security

  • Cloud Infrastructure & Operations

  • Cloud Big Data Analytics / IoT

Find out more >

Use Cloud value-add services to wrap around the 3 pillars:

  • Discover

  • Assess

  • Compare

  • Migrate

Find out more 

Arrow Cloud Enablement Programme

Deliver through the Arrow Cloud Enablement (ACE) programme:

  • ONBOARD: Explore the cloud opportunity for you and your customers through the Arrow Digital Transformation Assessment
  • PLAN: Build out your cloud proposition and refine your go-to-market strategy, using intelligence gained through the Assessment
  • ENABLE: Equipping you for success through sales and technical training, marketing support and financing knowledge
  • EXECUTE: Use the ArrowSphere platform to keep your cloud business on track by maximising opportunities and margins
  • REWARD: Celebrate your successes and reap the rewards through Arrow’s partner programmes and incentives

Find out more >

Explore the Arrow Cloud Enablement Programme and find out how your business can benefit

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