October 03, 2017. Business Cloud Author: Chris Alton

What's Changed in Cloud?

2016 and 2017 have been exciting years for cloud technology. Public cloud solutions now sit firmly on the agenda at planning meetings across the enterprise space. With Gartner predicting that the worldwide public cloud services market will grow 18% in 2017 to $246.8B (up from $209.2B) this trend shows no signs of slowing. 

So, what’s changed? Why are traditional industries that have resisted cloud making the move? Increased confidence in the maturity of cloud services certainly acts as a key driver.

The abundance of positive stories flowing out of UK and global businesses is hard to ignore. The collapse of major barriers to adoption makes the decision less painful – security, compliance and performance have all seen core issues addressed. 

Decision makers appreciate the peace of mind associated with services managed in the cloud. Given that most cybersecurity attacks come from within, up-to-date security solutions are more important than ever.


Employees regularly fall victim to increasingly sophisticated phishing campaigns that release malware onto internal systems. By turning to a cloud solution provider many businesses feel comfortable that their security issues are being handled by experts.

Services running on platforms such as Microsoft Azure benefit from a real-time view of the security state of deployed resources. At a glance, users can verify that all appropriate security controls are in place and configured correctly. 

Despite the benefits, many businesses know that a full cloud migration is unrealistic. Some systems simply must stay on-premise. Adoption of a hybrid environment provides the best of both worlds. Sprawling and complex legacy systems are a headache for IT departments and business leaders as in-house skills become more and more expensive.

Minimising the impact of these challenges, while satisfying compliance requirements by keeping sensitive data in-house, makes hybrid cloud a compelling conversation. 


Are you talking to your customers about cloud solutions today? At Arrow, we specialise in helping our partners build profitable and reputable cloud practices. If you’re a reseller or a service provider looking to capitalise on this opportunity please get in touch.

From planning to enablement to closing your first deal Arrow is positioned to be your partner in success. 


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