June 12, 2018. Business NextGen Data Centre Author: Jon Laycock

Dell Technologies World - "Make it Real"

The theme of this year’s Dell Technologies World (DTW) was “Make it Real” and the organisation certainly knows how to accomplish this!

Some really big announcements – Power Max, XtremIO X2 and IoT amongst many.

Some real surprises - I never expected a McLaren car to be one of the best, if not the best, entrances onto the main stage in the arena!!

And some really interesting sessions and breakouts, a little more of this later. 


What are my highlights of the DTW 2018 event? 

The event: 14,000 people in one venue is always amazing, the scale of it! The organisation it takes is colossal, and it all works like clockwork.

It impresses me every time I think about it – from the mass catering to the candy and ice-creams to keep your sugar levels up during mid-afternoonon activities. 

The venue: Las Vegas is Las Vegas. The Venetian Hotel, Sands Expo and surrounds are just the location and venue for such a high octane, high energy event. 

The breakouts and sessions: Too many to cover every session here, but to narrow it down to a selected handful...


My Top Breakouts and Sessions

Michael Dell’s Keynote

A great opening to the event with a fantastic quote: “If AI is your rocket ship, the data is the fuel”.

AI and data would feature a great deal across the week in Las Vegas. 


Michael Dell Dell Technologies World



The evolution of the VMAX comes with a rebrand. An NVMe based architecture, ready for the future and billed as “the world’s fastest storage”.

Some boast, but to paraphrase my American colleague: “Awesome!” 



I have blogged on this subject before, this very interesting server and storage technology topic is going to be one of the buzzwords of the next few years.

NVMe and SCM were/are everywhere, see PowerMax for example. The NVMe sessions at DTW were some of the best I attended and were packed out every time.

No doubt more to come on this subject very soon.



Up until recently, I hadn’t grasped just how involved in IoT Dell actually were.

I now see that these guys understand what is needed and they are in a prime position, working with partners, to deliver premium IoT solutions.

They have the technologies, services reach, finance models, programs and an ecosystem to maximise to ensure they are at the cutting edge of IoT capabilities. 

My recent blog on Dell Technologies on IoT can be found here.


Servers and HCI

As #1 global server vendor, Dell EMC goes from strength to strength: 


As the #1 HCI platform of the market leader for HCI, it just continues to evolve and improve – new processor options, NVMe introduction, GPU enhancements and 25GbE networking come in the latest hardware evolution.

Customers looking to build a complete Software-Defined Data Centre using VxRail can now use the guidance of the latest VMware Validated Designs (VVD) guides.


PowerEdge servers saw a massive refresh in 2017, and this has helped drive Dell EMC’s position in the marketplace today.

Building on this successful platform, Dell EMC introduced two new hardware footprints positioned for analytics, AI and machine learning.

The new models, the R940ax and R840 (both four socket servers) deliver exceptional CPU and memory density and support low latency NVMe storage  as required by these workloads.

In addition, the R940ax is able to accelerate application performance with upto four graphics processing units (GPUs).


Finally, in the server arena Dell EMC previewed their upcoming MX offering, a new modular chassis.

More about this exciting addition to the portfolio as it becomes public. Or contact your Arrow BDM to arrange an exclusive NDA session. 


XtremIO X2

XtremIO has always been an intriguing offering – scale-out, all-flash, for workloads that require ultra low latency and a high number of IOPS. 

Utilising many patented technologies, including “always on, inline data reduction” (dedupe/compression), XtremIO has been popular where the workload demanded. 

The latest announcements broaden the scope of XtremIO – finer granularity, and cost reductions of up to 55%, enable XtremIO to be positioned in many many more scenarios than it could be before.

Whilst new native replication delivers an additional resilience option not previously available.


Outside of the breakout and sessions the activity and entertainment was constant:

  • Solutions Expo area offered attendees the chance to talk with the many vendors on show. 
  • Relaxation stations offered massage and VR trips to the beach – both recommended!


Dell Technologies World Hammock


  • The UKI reception (hosted by Sarah Shields) was a social highlight – a great forum to meet many UKI peers over drinks and nibbles. 
  • Music wise, we were spoilt for choice!! My personal 1, 2, 3 ( I only saw 3!): Sting, Walk the Moon, PitBull

Sting, my favourite since he’s more my era, played nearly all the classics and he can still belt out a great song. 


Sting Dell Technologies World


  • Dell EMC Heroes session and reception – illustrating how a technical community can come together, and what a great program this is. Anybody unaware of “Heroes” should reach out to me for more details.


Dell Technologies World


Finally, a big thanks to all those people who made the event such as success – organisers, hotels, etc.

But most importantly, the partners who joined us either for the event, for drinks, for the Arrow reception or dinner – we had a blast!

And as they say, “What goes on in Vegas, stays in Vegas … “

Blackjack tables account closed: +$120


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