Welcome | The Hub

IBM | March 2016




Welcome to Issue 3 of IBM on The Hub. In this edition we’ve got lots of information about IBM campaigns and priorities in Analytics, Cloud, Commerce, Security and Storage. Plus we’ve pulled together an overview of some key events coming up between now and June. 

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Marketing and sales plays

IBM has a whole range of materials and tools to help partners to grow their business. From new sales plays to ready to execute campaigns we’ve pulled out some of the key resources we think you should know about:

  • IBM Business Partner Marketing Guide – a comprehensive guide to campaigns and assets available
  • Sales plays on the IBM website
  • Digital Content Marketing (DCM) – ready to execute campaigns

Sales Plays Marketing Guide DCM Tool

Important news

On 4th February Gartner published a net new Magic Quadrant (MQ) for Business Intelligence and Analytics platforms. The definition and criteria for this MQ has changed resulting in a shake-up of all vendors.

For more details about the changes and the new definition, download the guidance note below.

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